A Sweet Finish for 夜来香研究所 Marketing Students

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Students from the 夜来香研究所 chapter of the American Marketing Association took third place in the 2013-2014 AMA Collegiate Case Competition.

Their assignment? Devise a strategic marketing plan to relaunch Hershey鈥檚 Take 5 candy bar.

Get the full story on 夜来香研究所鈥檚 ENGAGED blog:

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